Lilybelle Tarr

Lilybelle.tarr@gmail.com
+44 7848524952



Lilybelle (aka Viennie) is a multi-disciplinary creative based in London. Growing up on the sunny coast of Western Australia she studied graphic design at Curtin University. Shortly after, she relocated to Melbourne where she worked at Frank Body and Willow & Blake. Now freelancing in London, she plays in the realms of sonic, digital and physical mediums. Her love for fashion and music have led her to exploring projects within this space. Within every project she seeks to forge deep relationships which bring to life newfound ideas.

Client Project2026Tech


JustPark 



In July 2026, I had the privilege of joining JustPark to work on Driveways of the Year, a campaign celebrating the UK’s best driveways. People were invited to sign up and nominate their own driveway, or a neighbour’s, turning an everyday space into something worth showing off. The final design solution drove a surge of traffic to JustPark’s social channels and app.

    • Art Direction
    Brand Strategy
    Graphic Design
    Logo Design
    Print Design
    Campaign Direction




Client Project2023Ecommerce

Frank Body +
The Fix



Frank body are an established Australian cosmetics brand known for their organic approach to skincare. For Acne Awareness Week they teamed up with The Fix, a hormone focused supplement company to deliver ‘Sex, Skin and Hormones’ - an intimate brunch discussing all things relating to hormones. The branding needed to be provocative in tone, whilst also suiting the venue. Visually cohesive design elements such as menus, coasters, invites and environmental graphics were created. Each element featured the iconic Frank body pink and/or paired with The Fix’s deep rouge. Alluring photography was utilised in touch points such as the invites, cementing the event’s subject matter.


  • Environmental Graphics
    Graphic Design
    Print Design
    Campaign Strategy

Client Project2026Music


Luci 



Fusing jazz with contemporary sounds, London-based band Luci needed a refreshed identity. The goal was to craft a visual identity versatile enough to work across a range of contexts and adaptable for use in collaboration with other artists.

    • Art Direction
    Brand Strategy
    Graphic Design
    Logo Design
    Print Design
    Apparel Design




Case Study2023Food & Drink


Feelings in Fluid Ounces



Ever felt elated, depressed, ecstatic, dreamy and/or joyful? What if there was a drink paired for each human emotion? Feelings in Fluid Ounces is a cocktail recipe book exploring this idea. This book isn’t just a reference for mixologists, upon further inspection, the imagery tells a shaky tale of heartbreak, murder and love. 

    • Print Design
    Graphic Design
    Illustration
    Copywriting




Case Study2026Exhibition


Familiarity My Old Friend



Familiarity is like a warm hug that takes shape in many forms. Subconsciously, we seek it out; it is only human to want comfort. I find myself naturally gravitating towards situations and people that are familiar, even without intending to.

Familiar circumstances have a way of appearing unexpectedly, whether through a person re-entering your life or the repetition of an event. Life moves in a spiral. As humans, we have a responsibility to grow and learn from the past. If we do not, the same lessons will keep returning until we do.

Sonically, I have explored familiarity through sampling songs from my childhood up to the present day. Visually, I have drawn meaning through animation. The imagery carries personal symbolism and reflects themes from my life. Together, the sound and visuals form a single message: carry your past with you, let it guide you forward.

I believe everything happens for a reason. We must carry what our past experiences teach us and forge new experiences with reference to the old.




  • Graphic Design
    Sound Production
    Illustration
    Motion




Case Study2022Small Business


Mollusca



Mollusca is a warm and welcoming tattoo studio based on the coast of Trigg Beach. Recognising that many tattoo studios within the Perth region can feel stoic and hardcore, Mollusca set out to challenge this stale narrative. The brand identity was therefore created to feel vivacious, inclusive and joyful.

Mollusca is not just a tattoo studio but a space that embraces individuality - a birthplace for narratives and a spark for change within the tattoo industry.

    • Brand Strategy 
    • Graphic Design
    • Illustration
    • Copywriting
    • Packaging Design
    • Ux/Ui




 Client Project2023Health


Women, Ergonomics & Back Disorder



Postpartum furniture and accessories are often designed with the baby’s ergonomics in mind but what about the mother’s? Women, Ergonomics and Back Disorder (WEBD) is an authority on how workplace childcare practices increase the risk of lower back disorders in pregnant and postpartum women. The visual identity was kept feminine, warm and approachable whilst still aligning with familiar healthcare branding standards.

    • Art Direction
    • Photography
    • Ux/Ui
    • Illustration
    • Brand Strategy
    • Graphic Design




Lilybelle Tarr (AKA Viennie) Lilybelle.tarr@gmail.com+44 7848524952London, UK