Women, Ergonomics & Back Disorder
Postpartum furniture and accessories are often designed with the baby’s ergonomics in mind but what about the mother’s? Women, Ergonomics and Back Disorder (WEBD) is an authority on how workplace childcare practices increase the risk of lower back disorders in pregnant and postpartum women. The visual identity was kept feminine, warm and approachable whilst still aligning with familiar healthcare branding standards.
- Art Direction
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Photography
- Ux/Ui
- Illustration
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Brand Strategy
- Graphic Design